Autumn and winter is when the colors of Quang Ninh's natural landscapes and highland culture become more charming than ever. And although autumn and winter is not the peak season for beach tourism, clear blue seas and skies, fresh air, and relatively warm weather across the city's coastal areas offer a distinct appeal, especially for international visitors from cold climates. To attract tourists and help reach the goal of welcoming 23 million visitors this year, Quang Ninh has actively carried out tourism stimulation and promotion activities across many domestic and international markets.
More experiences, more options
In September this year, Quang Ninh was vibrant with activities celebrating the new city. The tourism stimulation week held on this occasion also contributed to boosting autumn-winter tourism through a variety of activities, products, and promotional programs, offering locals and tourists more attractive, convenient, and economical experiential options.
Along with this, many prominent activities were organized on this occasion, such as culinary spaces, the Quang Ninh OCOP Fair - Autumn/Winter 2026, sports and entertainment activities in Bai Chay and Tuan Chau, the Halo Bay show, the VuiFest night market, and artistic fireworks displays. Businesses also proactively refreshed products and services while rolling out numerous attractive and practical promotions, helping enhance benefits for tourists and adding appeal to journeys exploring Quang Ninh, such as complimentary drinks, free select services, dining discounts, and promotions offering extra tickets with ticket purchases…
On a longer-term basis are the stimulation activities running from October through December. This is also the period when the city continues to organize a series of distinctive cultural, sports, tourism, and experiential activities across various areas, linked to celebrations of Quang Ninh Province's Foundation Day, the year-end festive season, Christmas, and the autumn-winter tourism program, generating further appeal for tourists to choose Quang Ninh for travel, vacations, and experiences.
Among them, Yen Tu - a World Cultural Heritage, with the program "Yen Tu - Autumn Colors of Meditation" includes a series of activities organized running from August to the end of the year, such as: the Yen Tu Ultra Trail and Yen Tu Heritage running races; the contest "Best Presenter of Yen Tu World Heritage"; exhibitions of artworks about Yen Tu; Mid-Autumn Festival with various traditional cultural experience activities; the "Yen Tu Chess King" Chinese chess tournament... This not only contributes to promoting the values of the Yen Tu World Cultural Heritage, but also creates unique tourism products to attract visitors in the final months of the year.
Tourism businesses across the city have actively responded by developing numerous promotional policies for visitors. According to information from the Department of Culture, Sports and Tourism, businesses are not only focusing on room discounts but also bundling value-added services to create diverse experience packages. Specifically, more than 20 3- to 5-star accommodation establishments are offering room rate discounts from 20% to over 60%, along with policies such as complimentary breakfast, main meals, beverages, healthcare services, and amenities for staying guests.
Notable examples include: Muong Thanh Luxury Ha Long Centre Hotel offering a 55% discount, FTE Ha Long offering 46-60%, Loi Lai International offering over 56%, À La Carte Ha Long reducing rates by nearly 40%, Royal Ha Long by 30-40%, Angsana Quan Lan by nearly 61%, Mong Cai Palace by up to 61.5%... and many other accommodation establishments have crafted vacation packages bundled with complimentary services, contributing to enriching visitors' experience choices when coming to Quang Ninh at the end of the year.
Many tourism businesses in Quang Ninh are participating in year-end tourism stimulus programs.
In addition to accommodation establishments, restaurants and tourism service providers are also participating in the program with various incentive policies, such as discounts and complimentary beverages for customers using their services. Some sightseeing and experiential service providers offer discounts when visitors purchase directly or use service packages. Notable examples include: Hong Minh Restaurant, Thien Nga, Cha Village Ha Long…
Expanding tourist markets
With the goal of diversifying tourist source markets, expanding connectivity, enhancing destination competitiveness, and gradually affirming Quang Ninh's position as a regional and international tourism hub, Quang Ninh has recently stepped up tourism promotion, marketing, and market expansion; organized and hosted numerous international famtrip and presstrip delegations; and strengthened cooperation with the Vietnam Tourism Association, Vietnam National Authority of Tourism, localities, and domestic and international partners to expand visitor markets, especially Russia, the CIS, Australia, India, China, and Southeast Asia.
For instance, regarding key visitor markets for Quang Ninh tourism, in late May 2026, the tourism sector coordinated with the Hanoi Department of Tourism and the Ninh Binh Department of Tourism to organize a familiarization trip (Famtrip) for a delegation of Japanese travel businesses to promote destinations, strengthen cooperative connections, and foster the development of the “Hanoi - Ninh Binh - Quang Ninh” tour route to the Japanese market.
Earlier, in mid-April 2026, a working delegation from Quang Ninh rolled out a series of tourism promotion and marketing activities in the capital Beijing and Shanghai city, China. Accordingly, the delegation approached and promoted Quang Ninh tourism to over 200 travel businesses from the partner country. Along with introducing preferential policies and well-developed tourism infrastructure of Quang Ninh, the delegation also focused on promoting the in-depth values of the "One Journey, Two Heritages" program, as well as holding B2B meetings and networking for tourism businesses.
With the participation of travel businesses, this tourism promotion campaign opened up opportunities for tourism enterprises from both sides to sign agreements and engage in substantive cooperation, making Quang Ninh a priority destination on the itinerary of Chinese tourists visiting Vietnam.
Earlier, in late May, the sector coordinated to welcome an Australian Famtrip delegation to survey tourism products and services across the province. This served to strengthen connections with international travel businesses and boost tourist exchanges between Quang Ninh and the Australian market, one of the top 10 international visitor markets to Quang Ninh; it is also a market with high spending levels, long lengths of stay, and diverse experiential demands.
To expand potential international visitor markets with high spending and long stays, such as India, the Middle East, Russia, and CIS countries (countries that were once part of the former Soviet Union) to Quang Ninh, in early September, the tourism sector organized a Famtrip delegation of 13 CEOs from leading international travel and event organizing agencies specializing in the Indian MICE tourist market to survey tourism facilities and products in Quang Ninh. Notably, Quang Ninh is a favored destination for high-spending Indian tourists to host large-scale events or weddings.
Earlier, in mid-May 2026, the Quang Ninh tourism sector organized the reception of a Famtrip delegation from Fun and Sun Vietnam Co., Ltd. to survey, experience, and connect in developing tourism products in Quang Ninh, tied to the orientation of expanding the CIS visitor market.
And late this past May 2026, the Quang Ninh tourism sector had a trip to exchange and learn from tourism development experiences, and strengthen market promotion connections in Khanh Hoa Province. The delegation also met and worked with numerous travel and tourism service enterprises specializing in tapping the Russian tourist market in Khanh Hoa, such as Crystal Bay Tours, Anex Vietnam, Fun&Sun, ABTours, Pegas Vietnam, AMEGA, Ana Marina Marina, etc., in order to exchange market information, survey international tourist exploitation models, and seek opportunities to cooperate in product development and connect visitor sources to Quang Ninh in the coming time.
Most recently on September 24, within the framework of the National Travel Conference and the 2026 National Tourism Promotion Conference organized by Quang Ninh in coordination with the Ministry of Culture, Sports and Tourism, hundreds of travel businesses, media agencies, and tourism partners across the country took part in a series of Famtrip activities, the Quang Ninh Tourism Introduction Program, and business-to-business (B2B) networking meetings. Through this, they were able to directly survey and experience tourism products and destinations, moving towards researching and building tours, and connecting Quang Ninh tourism destinations to introduce to visitors from all directions…
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